About us-The World Dance Group

A Message from Our Founder

“For more than two decades, I’ve dedicated my life to elevating Latin dance on the world stage. From my years as an executive at The Coca‑Cola Company—leading global customers, strategy, partnerships, and brand initiatives—to producing the World Salsa Championships for ESPN ("The Olympics of Salsa") and building platforms that unite dancers worldwide, my mission has always been the same: to show the world the beauty, discipline, and power of our culture.”

Noel Roque, Founder & CEO, World Dance Group


⭐ Who We Are

The World Dance Group (WDG) is the producer of the World Salsa Championships (WSC) — broadcast on ESPN and international networks — and one of the leading organizations shaping the future of Latin dance worldwide.

Our mission is simple and bold: to improve the world by sharing the beauty and passion of Latin dance with dancers and fans everywhere.

We empower a global and diverse community through:

  • Professional dance competitions

  • Technology-driven platforms

  • Global media distribution

  • Cultural storytelling

  • Community partnerships

Together, we are democratizing Latin dance, giving elite dancers a global stage, and elevating the value of dance as both a sport and a cultural force.


⭐ The World Salsa Championships (WSC)

Often called the “Olympics of Salsa,” the WSC brings together the world’s top dancers in an invite‑only competition featuring:

  • Salsa On‑1

  • Salsa On‑2

  • Cabaret

  • Same Gender

  • Teams

Since 2005, the WSC has been hosted in:

  • Las Vegas

  • Disney Resorts (Orlando)

  • Miami

  • Atlanta

And broadcast on:

  • ESPN2

  • ESPN Deportes

  • ESPN International

  • TLN Canada

  • Channel 52MX

  • And distributed globally through IMG/TWI

The event has reached 50+ million homes, with coverage from CNN, Univision, Telemundo, Global Atlanta, and more.


⭐ Our Legacy in DanceSport

Latin dance is now recognized by the International Olympic Committee as an official DanceSport. WSC champions have gone on to win Gold, Silver, and Bronze at the World Games.

WDG continues to lead the movement to bring Salsa to the world’s biggest stages — including future Olympic consideration.


⭐ Our Ecosystem

Beyond the WSC, WDG operates:

SalZOOM.com

The world’s largest social network connecting Latin music lovers.

Dance‑Mart.com

A global marketplace for dance merchandise, creators, and studios.

Media, technology, and cultural initiatives

All designed to elevate Latin dance and unite the global community.


⭐ Our Vision

We believe Latin dance is more than movement — it is culture, identity, discipline, joy, and global unity.

Together, we are changing the world one dance at a time.